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Avira Antivirus Pro - Review 2020 - PCMag IndiaAvira Antivirus Pro - Review 2020 - PCMag IndiaPosted: 11 Jun 2020 12:00 AM PDTEvery computer needs antivirus protection, and one way companies can support that aim is to provide free antivirus to the masses. But these companies can't survive unless some users shell out their hard-earned cash for paid antivirus utilities. Piling on pro-only tools and components is one way companies encourage upgrading to a paid antivirus. Avira Antivirus Pro adds several components not available to users of Avira Free Security, but they don't really add much value. The biggest reason to pay for it is if you want to use Avira in a commercial setting, which isn't allowed with the free version.Avira's pricing is undeniably on the high side, with a list price of $59.88 per year for one license, $71.88 for three, and $95.88 for five. Admittedly, it seems to be perpetually on sale; just now, the one-license price is discounted to $44.99. That…

Without festival season, fast fashion sales are down but social media engagement is on the rise - Thinknum Media

Coachella kicks off festival season every year around this time, an annual celebration of music and arts. Over the last five years, the festival has become a marketing destination for fashion influencers and brands to capitalize on “festival fashion” trends. 

But this year, Coachella has been postponed, as the Coronavirus pandemic forces festival and concert organizers to cancel and reschedule their events. And retailers that specialize in warm weather looks and festival fashion are taking a hit.

According to the New York Times, 30% of Revolve’s ($NYSE:RLV) annual revenue comes from sales during the weeks around and before Coachella. This year, festival fashion orders were one-fifth of their average size. E-retailer ASOS ($LON:ASOS) — which carries a variety of festival-friendly accessories and clubwear — saw sales fall 20%–25% since the start of the pandemic. 

But even without tagged Coachella outfit pictures, some brands are experiencing higher social media engagement than previous years. ASOS’s Facebook mentions hit 162,000 this month, up 64% from last April.

Late last March, a few weeks before Coachella 2019, boho-chic retailer Free People’s ($NYSE:GPS) Facebook mentions rose to 7,000. This year, mentions shot up 114%.

These surges are due in part to the pandemic. Customers are making fewer purchases and shifting focus to loungewear, but the global crisis is giving them more to say about their favorite brands, more meaning and context.

“Week 1 of my Quarantine. Online Shopping at ASOS,” one Facebook user wrote. “I’m trying not to get started,” someone commented.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.

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